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Taylor Morden “The Last Blockbuster”

Blockbuster Video at its peak had over 9000 stores. In 1989 a new store opened every 17 hours! But now there is only 1. What happened? The Last Blockbuster is located in idyllic Bend Oregon, a modern town overflowing with high speed internet, a meca for outdoor adventure enthusiasts. There’s plenty to do year round. How, in a place like this, does The Last Blockbuster Survive? Who are the people who work here, rent videos here, and how did a video rental store chain grow so huge that it impacted the way Hollywood made movies only to crash and burn from 9000 locations to 1? Now people of all ages are driving from across the country to stand out front of The Last Blockbuster and take their photo next to the iconic Blockbuster sign, to go in and browse like it’s a museum, and to touch the racks and racks of physical media. News outlets from around the globe are covering this last store on their nightly broadcasts. Think back to a simpler time - before there was a redbox in every grocery store, before Netflix changed the way you got your movies. Remember Saturday nights walking up and down the brightly lit aisles stacked with movies, that smell of popcorn, candy, and plastic? Maybe it’s nostalgia for a time when the world seemed less complicated. Maybe it’s a longing for a more tangible world back when you could hold the movies you loved in your hands. Whatever your reason, the world is clearly fascinated by The Last Blockbuster.